PB
Series B, ₹240 Cr revenue, 2025
Pricing reset for a D2C beauty brand
Cut SKUs by 40% and moved to bundle-led pricing. Gross margin up six points in two quarters.
Product strategy consultant, Mumbai
I help consumer companies decide what not to build. Former product lead at two unicorns; now independent, working with founders and boards on pricing, positioning and roadmap bets.
Two advisory slots open from January
Mumbai
Series B, ₹240 Cr revenue, 2025
Cut SKUs by 40% and moved to bundle-led pricing. Gross margin up six points in two quarters.
Edtech, pre-IPO, 2024
Sized three markets, recommended one. The company launched in the UAE eight months later.
Fintech, Series A, 2024
Reviewed 62 roadmap items against retention data and killed 27 of them.
2023–Present
Raman Advisory
Pricing, positioning and roadmap strategy for consumer companies.
2020–2023
Nykaa
Owned the loyalty programme and personalisation. Grew repeat purchase rate from 38% to 51%.
2017–2020
Swiggy
Launched Swiggy Genie across twelve cities.
2014–2017
McKinsey & Company
Consumer and retail practice.